New Breakthrough Advances Our Knowledge of Immunity.
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New Breakthrough Advances Our Knowledge of Immunity
Richard Bennett, Ph.D.
Applied Life Sciences
At a time when science is just beginning to understand how transfer factors work in the vastly complex communications of the immune system, people throughout the world are reaping the benefits of improved health and immune system function from these amazing molecules.
The work of many researchers demonstrates that transfer factors educate and enhance immunological functions. Highlights of this work include the documentation that natural killer (NK) cell lymphocyte activity significantly increases after a single pulse of transfer factors.
Transfer factors are fundamentally the information molecule of the immune system. In a small portion of the transfer factors peptide (a string of amino acids), the molecular identity of a virus, a bacteria or other pathogen is encoded. At the molecular level, this is analogous to casting a footprint in wet sand; that impression is transfer factor.
When the immune system sees these “footprints,” it grabs them, processes them and hands them off to uncommitted or immature immune cells that do not have a footprint of their own. In the process of grabbing and passing off this information, many cytokines are secreted into the immediate area. In particular, the cytokines interleukin 12 (IL-12) and interleukin 2 (IL-2) provide general excitement and enhancement of all immune cells and the NK cell in particular.
Transfer factors for commercial use were first obtained from the colostrum of dairy cattle. With the subsequent discovery of transfer factors in the yolk of hen’s eggs, science took a big step in the development of transfer factors targeted for specific organs. As hens lay an egg a day, they have become a significant source of transfer factors.
The idea to blend bovine (cow) colostral transfer factors and avian (chicken) transfer factors came from the notion that the two sources of transfer factors from different species may provide a broader array of microbial identities encoded in the transfer factors to educate the immune system in a synergistic fashion.
To test the idea that a blend of transfer factors may further enhance immune function, scientists used the NK cell assay. The NK cell assay is the best test currently available to evaluate immune function. The NK assay uses living lymphocytes in an in vitro, or lab, setting. Using this assay, researchers were able to determine the specific blend of bovine and avian transfer factors that outperformed all the others. The study results exceeded the researchers’ expectations and provided important insights, primarily that it does appear that the blend works synergistically.
What Natural Killer Cells Do Before discussing the test, it is important to understand the function of NK cells in the immune system. Scientists and physicians the world over, are just now recognizing the power of the NK cell to control viral infections and tumors. They use some of the natural immune modulators to attempt to enhance immune function. A great number of studies show very clearly that the NK cell can and does control and help contain many types of cancer and virally-infected cells.
The NK cell is a unique type of lymphocyte as it needs no priming or education to function as the T- and B-lymphocytes do. Rather the NK cell has the ability to recognize foreignness. A tissue transplanted surgically is often rejected by the NK cell unless the tissue “match” is very good and certain immune-suppressing drugs are given. A cell that has transformed into a tumor or a cell that has become infected with a virus may lose its native character and appear foreign to the NK cell.
The NK cells patrol all the cells of the body and make physical contact with the “NK kiss.” If the kiss reveals that the cell is okay and not foreign, the cell is given grace. If the kiss reveals that the cells are a tumor or virally-infected, the kiss is the kiss of death and two types of toxins elaborated by the NK cell destroy the cell.
The NK cell used to be thought of as a primitive form of immunity. It is now very clear that the NK cell is the “king pin” of the immune system and has great influence over many immune functions. Thus, high functioning NK cells have many important roles in maintaining optimal immune function and balance.
Measuring NK Cell Activity White blood cells from healthy donors provided a source of lymphocytes for the assay. Unmarked samples containing several different combinations of transfer factors sourced from cow colostrum and chicken egg yolks were incubated with the NK cells for various time periods of up to 48 hours in order to identify the most potent blend ratio. Known quantities of NK cells are added to small wells containing living cancer cells. These cancer cells are the targets for the NK cells. A dye that can be measured electronically is used to indicate when a cancer cell is lysed, or killed. This allows for objective measurement of the NK cell actions. The test then determines the number of the target cancer cells destroyed by the NK cells. The percent cell lysis (CL) is the important measure.
Natural Killer cell Test Results
(The Cancer Killing Cell)
The NK cell tests for the avian/bovine 4Life Transfer Factor blends and 4Life Transfer Factor Plus blends revealed the optimal blends that induced the NK cells to kill 69 and 97% of the cancer cells, respectively (Figure 1). This represents a 283 and 437% increase over baseline, or control NK cell function, where no Transfer Factor was added. To further validate the test, the lab used a positive control. In this case, the positive control was the potent physiological immune mediator called interleukin 2 or IL-2. Interleukin 2 very specifically stimulates NK cell actions and, when used in drug form, is known as a standard for some types of cancer research. In the NK cell assay, IL-2 gave an 88% increase in cell lysis. Amazingly, 4Life Transfer Factor Plus Advanced Formula outperformed the positive control and was dubbed by the researchers as the “golden interleukin.”
Figure 1: Cell Lysis (% of cells killed)
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Interleukin 2 is used in medicine for certain cancer patients. It is used in the hope that it will increase NK cell function and improve outcomes. Unfortunately, IL-2 is experimental, very expensive and can have rather toxic side effects when administered to patients. Both laboratory studies and human experience show that 4Life Transfer Factor and 4Life Transfer Factor Plus are non-toxic and well tolerated by animals and people alike. More than likely, these two products work to stimulate a natural release of immune modulators like the interleukins.
In the laboratory test, the highest-performing blend also revealed some new important information. The 4Life Transfer Factor blend followed a classic dose-response curve. Simply put, this means there is a dose of the blend in this assay that provides the optimum response. A smaller dose provides a lesser response and conversely a higher dose provides no additional benefit. Most nutritional supplements as well as prescription drugs function in the classic dose-response fashion.
Shown in Figure 2 is the actual data from the highest-performing blend. This somewhat complex piece of information gives scientists confidence in the NK cell assay and describes the dose-response character of 4Life
Transfer Factor blend.
Figure 2: NK Cell Lysis of Target Cells; 48-Hour Incubation
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4Life Transfer Factor Plus Advanced Formula
4Life Transfer Factor Plus Advanced Formula increased NK cell lysis 437%, that’s nearly 450%, the maximum that this particular assay can measure. Just how this combination of ingredients works is not clear, yet the components are the subject of active research by molecular immunologists.
The additional components of 4Life Transfer Factor Plus Advanced Formula may account for the greater response over IL-2. The plant-based complex polysaccharides, like mannins and glucans, have the ability to interact with special receptors on other immune system cells. The macrophage and antigen processing cells (APC) activate in the presence of these plant materials. They appear to these cells as if they are products of bacteria or yeast. The interaction causes further release of stimulating cytokines. Thus, the two sources of stimulation synergize to give the high NK cell functions.
This type of immune stimulation is desirable, as it now appears from recent studies that a stimulated immune system is a high-functioning and balanced immune system. The concept of balance has great implication for regulation of immune functions that have gone astray.
Figure 3 is a stylized time line of immune responses to a viral infection. In a matter of one day after a new viral infection, the cytokines are in action and soon thereafter, the NK cell activity increases and peaks. At this peak, the total viral load plateaus. This plateau is due to the action of the NK cells killing virally-infected cells and stopping replication of the virus.
It is now clear that early and effective NK cell function is critical and determines the outcome and duration of an illness.
Figure 3: Time Line of Immune Response
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Source: Nick Holmes, Ph.D., Immunology Division, Department of Pathology, University of Cambridge
Health Implications
Supplementing immune function and vigilance is now possible at a level unknown less than a decade ago. The paradigm shifts, as we have the ability to move the NK cell peak activity from hours to days earlier. The amazing implication is that with improved NK function, infection without illness is possible as is tumor recognition and destruction before the tumor becomes recognized as disease.
The opportunity to prevent illness has been rather illusive, except for the application of a few vaccines. The ability to safely and inexpensively improve immune function makes this hope no longer illusive. Prevention is indeed the key and available to everyone through transfer factor.
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Explanation of Transfer Factors
Have you ever wondered how many components of your body and immune system know what to do and when to do it? When a bacterium, virus or fungus enters your body, dozens of immune system cells, molecules and body chemicals move into action and work to together to defeat the invader or kill a mutated cell that has become cancer. Once the battle with the pathogens is being won, this army of immune system components knows to quiet down and decrease activity. If they didn’t you could develop an autoimmune condition such as lupus, MS, diabetes type 1, Crohn’s disease, rheumatoid arthritis or one of more than one hundred other autoimmune conditions.
Your immune system has smart cells or smart molecules that regulate all of this activity. One class of these smart peptides is called transfer factor. You have millions of transfer factors in your body right now. Without these regulators, your immune system would be chaotic and less effective.
Transfer factors move throughout the body in a soup or team of communication molecules. Transfer factors belong to a class of immune system molecules called cytokines. Cytokines are communication molecules. There is a great deal of communication taking place within your immune system coordinating its activities.
Memory Molecules
Transfer factors also store information about the activities of your immune system. For example, when you had chicken pox as a child you didn’t develop this condition again. Why? Chicken pox germs enter your body off and on throughout your life. The reason you do not develop chicken pox again is that your immune system remembers the characteristics of the germ and how it was defeated.
This information is stored in a number of immune system components such as antibodies and transfer factors. Transfer factors are more sophisticated and have a broader range of influence than do antibodies.
When your body is attacked or cells mutate, transfer factors regulate a host of immune system components to move into the battle. Once the battle is over, there is a feedback function within the transfer factor soup that alerts the transfer factors that they need to down-regulate the activities.
Recognition and Modulation
Another benefit of the recognition properties of transfer factors is in the case of allergies. An agent that causes allergies should pass through your body without triggering an immune system response. When the recognition function of the immune system does note recognize the dust or pollen as an innocent factor, it attacks it and secretes histamine and other inflammatory agents.
Transfer factors assist the immune system in recognizing threats and then can up-regulate its activities or down-regulate its activities. They modulate the immune system. Transfer factors influence the activities of a great number of immune system components such as natural killer cells, T-killer cells, macrophages, monocytes, interferon, a number of interluekins, etc.
Some of these cytokines involved in inflammation are regulated by transfer factors. When your transfer factors do not recognize a problem, you get ill with such things as a cold, flu, infection, hepatitis, herpes, allergies, MS, rheumatoid arthritis, cancer, heart disease, Alzheimer’s and many other illnesses.
Due to stress, pollution, pesticides, poor diet, genetic factors, mutating germs, etc., your natural body transfer factors do not do the job that they were created to do. What is the difference between a person who develops cancer and one who doesn’t? What is the difference when one person in a family develops the flu but another doesn’t? Why do some people develop heart disease but others living almost exactly the same don’t? The difference is in the immune system.
Your Immune System – A Priority System
Scientists in Japan recently conducted a major study of individuals who had low natural killer cell activity. Those that were low in natural killer cell activity developed cancer at a greater rate than individuals with a higher level of natural killer cell activity. The immune system makes all the difference!
The immune system even affects your energy levels. Your immune system is the #1 priority system in your body. Why? Because it fights for your life every day. A simple cold germ would multiply until it killed you if your immune system didn’t stop its multiplication.
Germs enter your body several times per day. Any one of them could kill you. Your body is constantly under attack from free radicals that mutate cells. Macrophages seek out these mutating cells and kill them. Once the macrophage kills the cell, it secretes a chemical that creates a fibroblast, which is very important to the birth of a new cell.
Since the immune system is the priority system, it gets your body resources first when you are under attack. Think about how you feel when you are ill. The majority of how you feel isn’t from the germ in your body; it is from the reaction of your immune system. Your immune system uses vitamins, minerals, cellular energy, oxygen, hormones and many of the other body resources. When your body is under attack, the immune system drains the rest of your body of these resources causing you to feel tired and weak.
Even a person who is healthy needs outside assistance to help his immune system. A healthy person’s immune system works extra hard to keep the individual healthy. Your immune system, on a daily basis, should function at 60-70% of its capacity so that when a germ enters the body or cells mutate, it can increase its activity quickly to defeat the threat. When the immune system is working at 90-100% of its capacity because of stress, pollution or some other reason, other systems will suffer and you may develop a health condition or experience premature aging.
Transfer factors are very central to all of this activity. Transfer factors are even involved in the level of antioxidants in your body and within your cells such as glutathione, catalase and ascorbic acid. Your own natural transfer factors are involved in your body levels of glutathione- S-transferase, the primary detoxification agent in your cells.
Transfer Factors versus Regular Nutrients
Transfer factors work completely different in your body than nutrients. Each nutrient has a narrow range of function in the immune system. Nutrients can nourish immune system components, act as a catalyst and turn on certain receptors in immune system cells. Transfer factors regulate all of these immune system components. The influence of transfer factors on a particular immune system component is many times greater than any nutrient. Transfer factors, as smart cells, have feedback functions that nutrients do not have. Transfer factors actually enhance the efficiency of nutrients.
If you have transfer factors in your body now, why would you need to consume more? Our transfer factors have been conditioned over hundreds and even thousands of years to deal with their environment. Modern society developed over the past hundred years; before this, your immune system didn’t have to deal with the magnitude of pollution and stress. There were no pesticides and growth hormones in and on our food. We didn’t have fast foods with tons of sugar and trans-fats. Society wasn’t as stressful as our immune system was developed. The stress of our forefathers when they found animals for survival has become everyday modern man’s fight to exist in an abstract hostile environment of financial problems, relationship challenges and attacks against our self-esteem. Our bodies pump cortisol into our systems, which suppresses our immune systems.
Modern travel has created a problem for our immune systems. The immune systems of local natives had only the local germ species to deal with. Their immune systems were conditioned to handle the local types of germs. Now we travel within hours across the world, transporting foreign germs into local populations. The immune system is overwhelmed with invaders that it is not familiar with.
Because of all of these reasons, our immune systems require assistance to deal with all of these new threats. This is where 4Life Research’s Transfer Factor comes into the picture. In 1949, Dr. Lawrence discovered that when you transfer blood to another person, some of the donor’s immunity is transferred to the receiving person.
The History of Transfer Factors
From this discovery, research began its journey through the 1950s, 1960s, and 1970s. Scientists believed they had found that ultimate immune system and health enhancer. They believed that transfer factors would be the ultimate natural medicine. As technology increased, more and more was learned about the benefits of transfer factors.
More than 3500 studies were conducted and $40 million ( USA ) was invested into research. Scientists from more than 60 countries were involved in this research. Two developments stopped this progress. First was the development of antibiotics. Antibiotics were inexpensive to manufacture. They were effective. Antibiotics took the show.
Another development was the contamination of the world’s blood supply by HIV and hepatitis C virus. Up until this time, the only known source of transfer factors was derived from blood. Research stopped in its tracks.
In 1986, two hog scientists discovered that mothers passed down their transfer factors to their babies through the placenta and colostrum in order to give the baby’s immune system a chance to survive a hostile environment of pathogens. These scientists found the cows did the same thing. Often calves will not survive if for some reason they do not receive the colostrum from the mother.
Research began to move forward again. Antibiotics still reigned as king in the medical world. Many scientists that worked with transfer factors derived from blood didn’t think transfer factors from colostrum would work, so they didn’t enter the research.
Three events in history changed all of this. First, technology advanced. Secondly, germs began to become resistant to antibiotics. Third, 4Life Research created a large consumer base from which they derived a great deal of information about how transfer factors affected the health and immune systems of more than a million customers. Now research is exploding.
Every year and sometimes every month, something new is discovered about the effectiveness and roles of transfer factors. 4Life Research brought a line of Transfer Factor products to the market. Transfer factors from colostrum and eggs were found to be actually superior to transfer factors from humans because animals are exposed to many more species of bacteria, viruses and fungi. Animals live in the wild while humans try to keep sterile. Animal transfer factors have hundreds of years of more exposure creating a more functional transfer factor.
4Life Transfer Factor’s Effect on the Human Immune System
Research has found that 4Life Research’s transfer factors have increased the effectiveness of natural killer cells by 437%! 4Life’s transfer factors in one study reduced oxidation by 35-43% at the cellular level. No antioxidant known to man can do this and transfer factors are not even antioxidants. Transfer factors achieve this through their regulatory functions.
In this study, there was an increase in the availability of the body’s antioxidants, glutathione, catalase and ascorbic acid. What was astounding was that the increase was from within the cell out. This is at the DNA level. Free radical damage at the DNA level is where premature aging comes from. Consumed antioxidants have to be digested, absorbed through the small intestine, travel through blood, and penetrate cell membranes while they are being used up along the way. Also this study found an increase in the body’s number one detoxification agent, glutathione- S-transferase by 150%. This is amazing.
Transfer Factor is far superior to any known nutrient. Transfer Factor created a complete new category of nutrient. Often you will read about a marketing company saying their product creates a new category of nutrient. This is a joke. There hasn’t been a new category of nutrition since herbs became well known in the western world. Antioxidants in the 1980s came the closest to being a new category. Since then, there hasn’t been any discovery that would come close. Actually, when you consider how nutrients work, transfer factors are not even nutrients. They start a new category of agents that affect a person’s health. Transfer factors work through information.
Transfer factors are a complete new category of understanding. Transfer Factor is a doorway to a new world of scientific exploration. No other nutrient in the world can do what Transfer Factor does. Every other nutritional product has many other nutrients that can do similar things within a person’s body. For example, mangosteen can inhibit COX-2 but so can ginger root, turmeric, boswellia, etc. Nothing can come close to regulating the immune system and health. Transfer Factor stands alone.
A Once in a Lifetime Opportunity
From a competitive perspective, this is a gold mine. There are many different nutritional products. Competition is very strong among nutritional products. Morinda started selling noni and in a few years there were two hundred other companies doing the same thing at a much lower cost. New Vision even sells a noni drink that has eleven times as much of the key ingredient than the Morinda product.
Xango’s mangosteen is the same example. Now there are dozens a companies selling mangosteen. USANA sells quality vitamins but so do hundreds of other companies. Agel sells vitamins in a gel form, but once in the body you simply have common nutrients. There are many competitive delivery systems such as sprays, liquids, sublingual that is absorbed under the tongue, and nanonutrients that are the smallest of nutrients.
These markets are crowded. After eight years, there is no other MLM company marketing transfer factors. Why? Because extracting and manufacturing transfer factors is expensive and very complicated. In addition, 4Life Research has most of the patents involved in advanced transfer factor science.
Older mature MLM markets are experiencing the crowded competitive market. Countries that have not been involved in MLM for more than 10 or 15 years are targeted by these “me too” products because there will be less competition, at least for a while. The challenge is that there will be a great deal of competition in time. Leaders will invest many years of their lives developing an organization and residual income only to lose it later.
Distributors at the bottom of your organizational matrix have a tendency to leave when competition increases to join new opportunities. New markets like India are especially vulnerable because of a lack of information of the history of network marketing and lack of information on the variety of products and multitude of delivery systems, etc.
4Life Research will be in a great position because there will be much less competition, not only from other MLM companies with transfer factors but there will not be dozens of companies with nutritional products than can do the same things that Transfer Factor can do. Transfer Factor stands alone in this industry as the only product in the world that regulates the immune system through communication and information.
Transfer Factor has the capacity to help millions of people’s health throughout the world. It is fulfilling when you receive a major check and know that every dollar came from making a major difference in someone’s life.
The transfer factor market is a potential gold mine. For the past nine years, individuals have consumed this product with astounding results. No nutritional product has ever equaled this performance.
We are fortunate that David Lisonbee decided to involve the consumer in marketing this product. Instead of going to the rich and making them richer, David went to people like you and I and allowed us to have a part in this lucrative venture.
I have been involved in network marketing for 39 years and have earned a great deal of money. I have helped hundreds and thousands of people develop their own businesses. I have worked with many different nutritional products. I have never researched, been involved with, or seen anything like Transfer Factor. There has never been a product like this and probably never will be again.
This is an opportunity of a lifetime. Research & Marketing Consultant projected that 4Life will become a $4-5 billion company. We are only at possibly $200 million. The question is how much of that $4-5 billion do you want your loved ones to participate in? I wish you the best! Mike
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Study Indicates Nutritional Deficiencies Lead to Aggression and Violence in ChildrenA new study published in the American Journal of Psychiatry shows that children who experience malnutrition exhibit strikingly increased behavioral disorders and aggressive behavior as they grow older. Children who suffered certain nutritional deficiencies demonstrated a shocking 41% increase in aggression at age eight. At age 17, they demonstrated a 51% increase in violent and antisocial behaviors. And the only difference is their diet.
Kathryn D. Dykman, M.D – “In these studies, we could and did look at the effect of these Glyconutritionals, whether, these children are on the same medication that they had been on, whether we cut the medication in half, or whether they had been diagnosed and never put on medication. All three groups of these children improved with just the addition of the Glyconutritionals in their diet. In regard to the glyconutritional product and ADHD, I think that it is important for every parent and teacher to know about the glyconutritional product and how it might impact, not only the behavior, but also the health of the children.” Article: Miracle in South Dallas - See how these sugars changed the academic performance and behavior of Dallas school children who many had given up on.
Improving Children’s Health with Wholefood Nutrition
“My sons have been taking Marine Phytoplankton. My 11 year old has been in a special needs school for the last 3 years, due to severe memory loss caused from seizures. Since taking Marine Phytoplankton my son no longer needs to take medication and his memory is as good as it ever was. In September he will be able to go back to his regular community school. I can’t believe how he feels about himself. As a mother you don’t know what it is like to see the life come back in your child’s eyes, and watch his self-esteem get better. He tells numerous people about Marine Phytoplankton and its web-site and the video they should watch. He loves what the product has done for himself as well as the family. My other son, who is 8 years old has been diagnosed since birth with epilepsy, autism, ADHD, tourettes, and more. He was using 5 different medications a day and it was a struggle to get him to function. People were scared of him. He would never get invited to birthday parties or sleepovers. He had a very aggressive nature, he could only sleep 2 hours at a time, he was wetting the bed and was 15 pounds underweight. After 6 weeks of taking Marine Phytoplankton he is now medication free, which is amazing! He has been in a special needs school since he was 3 years old. His teacher cannot believe the difference in his behavior in such a short amount of time. The boy that always struggled, just received 3 A’s, 2 B’s and 1 C on his final report card. He is now sleeping through the night, no longer wets the bed and his weight is now up to normal. Everybody is noticing the dramatic change and is asking what has happened. All we can say is Marine Phytoplankton and hand them a brochure. I had tears in my eyes when he got invited to a birthday party and his first sleepover recently. Life cannot be better when you see your children live happy and peaceful lives. Words cannot express the gratitude I have. Thank you Marine Phytoplankton for giving us peace and well-being. Before Marine Phytoplankton the cost of the medications for the 3 of us was $800 per month!” R. R.
Dr. Jerry Tennant, M.D. says that marine phytoplankton contains almost everything one needs to sustain life and to restore health by providing the raw materials to make new cells that function normally. Marine phytoplankton has been called “the most nutritionally dense foods on the planet”. Containing a wide range of trace elements, amino acids, vitamins, minerals, chlorophyll, enzymes and cellular materials, marine phytoplankton promotes and maintains optimum health by boosting and supporting all systems within the body. Its antioxidants and unique polysaccharides can halt the genetic mutations that can lead to cancer. Both high levels of saccharides and adaptogens increase energy and stamina by improving our ability to consume and use oxygen. Adaptogens also improve cardiovascular health by strengthening the heart and circulation. more about marine phytoplankton’s healing power
Research over the past decade has demonstrated the importance of essential fatty acids and essential proteins (amino acids), trace minerals (marine phytoplankton) and magnesium. Now scientists and nutritionists are just beginning to understand that there are essential sugars (glyconutrients) as well. Essential sugar compounds function individually as building blocks to assemble a nearly infinite variety of complex molecules known as glycans or sugar chains. Glyconutrients research field has been in numerous peer reviewed articles and text such as Harper’s Biochemistry, Acta-Anotomica (has the latest high tech grad level research in cellular biology – published in Europe), Science Magazine, Positive Health” Magazine, and more.
Pregnancy Nutrition and Fetal/Infant Development Omega-3 Fetal DevelopmentWhen pregnant, proper pregnancy nutrition obviously results in an increased need for the right nutrients. Deficiency or excess of any number of nutrients can lead to birth defects or complications during pregnancy for the mother. Omega-3 fatty acids (DHA and EPA) from fish oils are of major importance for proper nutrition during pregnancy, not only for fetal development, but for the mother as well. For example, DHA is a major component of the brain and other neural tissue including the light-sensitive cells in the retina of the eye. All essential fatty acids are important for normal fetal development. DHA is particularly important because the fetus and/or premature infants cannot produce DHA efficiently ?
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Big Food & Pharma: Keeping Us In the DarkSpring 2007 – Headlines announce the latest food poisoning scandal, prescription drug disaster, contaminated food import, legislative attack on consumers’ right-to-know, as well as multi-billion subsidies for corporate agribusiness and junk food. For those who thought corporate greed and government corruption had peaked, for those hoping that Corporate America’s long-standing war on consumer health and the environment was abating, the last six months have been mind-boggling:
- Forcing Irradiated, GE, and Cloned Foods on Consumers – Every poll for the past decade has shown that 80-90% of consumers want mandatory labels on GE (genetically engineered) food. Then why won’t Congress give us labels? Because they know that if GMOs (genetically modified organisms) are labeled, as they are in Europe, consumers will boycott them. In a similar vein, the FDA has recently proposed new laws that will allow manufacturers to sell controversial and likely hazardous irradiated and cloned foods without labeling them, or in the case of irradiated foods, allowing companies to mislabel nuked foods as “pasteurized.” Consumers are justifiably wary of foods bombarded with nuclear waste or powerful x-rays or gamma rays, since irradiation destroys essential vitamins and nutrients, creates unique radiolytic chemical compounds never before consumed by humans, and generates carcinogenic by-products such as formaldehyde and benzene. Consumers are also skittish about consuming meat, milk, or eggs from mutant animals that have been genetically engineered or cloned.
- Forcing Unsafe Pharmaceutical Drugs on the Public – Deadly side effects from heavily advertised (and super-expensive) prescription drugs are now the fourth leading cause of death in the US, injuring two million and killing over 100,000 people every year. No wonder millions of Americans are turning to alternative medicine and holistic practitioners to safeguard their health. If the nation’s 75 million organic and alternative health consumers come together as a political force, elected public officials will take heed. For your own self-defense, Organic Consumers Association (OCA) urges you to take food and health matters into your own hands. Educate yourself. Reexamine your lifestyle. Research the alternatives. And then vote with your pocketbook and your political voice for organic food, holistic health, and a sustainable environment.”
- Blocking Country of Origin Labels for Food – Concerns over long distance food transportation and global warming, compounded by recent food poisoning scandals linked to contaminated pet, poultry, and pig food ingredients from China, have taken away many Americans’ appetites for cheap imported foods. Shocked that the FDA is inspecting less than 1% of all imported food shipments, health-minded consumers are demanding that Congress implement mandatory Country of Origin Labels (COOL) on food. Facing polls showing that 80% of Americans want to know where their food is coming from, Congress incorporated COOL into the 2002 Farm Bill, supposedly to go into effect in September 2004. Unfortunately, corporate agribusiness, Wal-Mart, and the supermarket chains bribed an ethically impaired Congress with millions in campaign contributions to block implementation of COOL labels. As a result, Americans are buying billions of dollars of imported, uninspected foods every year, in most cases without even knowing it. (The FDA: who do they really protect? )
- Allowing Filth and Chemical Poisons In Industrial Food – Whether we’re talking about deadly e-coli in hamburgers or spinach, imported pet food that kills pets, or the feds admitting that 78 million annual cases of food poisoning and 200,000 hospitalizations in the US are “normal,” it’s clear that our Fast Food Nation needs help. Don’t hold your breath for the House and Senate agriculture committees or the current crop of Washington bureaucrats to deal with our nation’s food safety and public health crisis. Their “solutions” are mainly to keep us in the dark about what’s in our food, how it was produced, and where it came from, and to keep doling out billions of taxpayer‘s dollars to the USDA every year to maintain business as usual. Meanwhile, Congress and their minions at the FDA work overtime to make sure that the super-profits of the big pharmaceutical, insurance, and hospital corporations stay at record levels, while Americans break the Guinness Book of Records for poor health and skyrocketing medical costs.
- Learn more from theOrganic Consumers Association
“The huge transnational companies that produce toxic chemicals found in pesticides, herbicides and industrial and household products profit not only from the sale of these products, but also from the symptoms and chronic illnesses that they can trigger. The vast majority of chemicals found in pesticides and other products, undergo little or no testing for chronic, low level exposures and for chronic health effects. The same chemical companies that produce toxic chemicals also produce prescription drugs, veterinary medicines, a wide array of medical products and imaging technologies, hold cancer treatment and medical device patents, and a produce a staggering assortment of over-the-counter palliatives. Families with toxin induced illnesses often spend large sums for drugs and medical treatment. This circle of profit is not conspiracy theory, but an easily provable fact.” Ashley Simmons Hotz – To read the entire story visit RedFlagsWeekly You’ll find a lists chem/pharm websites for the largest companies in the world. There you can see quickly and clearly that these companies profit from all sides of the picture.
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The Science Behind the 4LifeTM Pay Plan
(USA)
“The Hypothesis Behind Our Science”
Every compensation plan has a purpose or strategy behind it. This strategy can work for or against you. Knowing the strategy behind a pay plan can help you select a compensation plan that will accommodate your strengths and enhance your chance for ultimate success. Knowing the dynamics of a pay plan will allow you to maximize its benefits. The following synopsis will reveal the science behind 4Life’sTM compensation strategy. The principles you learn in this synopsis can be applied to understanding other pay plans.
I have been involved in this industry for more than three decades. I have analyzed a number of pay plans and have had the opportunity to watch many come and go. My greatest opportunity to understand the dynamics of pay plans came through the ½ million dollar study of the MLM industry conducted by an independent market research firm that I financed. Forty-years of MLM history were studied and more than 300 programs were examined. Genealogies containing information on more than two million networkers and customers were carefully analyzed. From this study, I learned a great deal about how pay plans affect distributors.
I had the privilege of being involved in the evolution of the 4LifeTM pay plan. In my 37 years of networking experience, I have never seen a pay plan with more thoughtful science behind it. Let us now venture into the understanding of the dynamics of compensation plans and especially the 4Life ResearchTM pay plan.
From a company’s perspective, the purpose of a pay plan is not simply to fairly reward you for your work or achievements. The average networker has no idea that there is a specific strategy behind the pay plan that will affect his personal potential income. Some compensation plans are designed to attract certain types of networkers. Other pay plans are designed to encourage certain types of behavior. Examples of these strategies would be: deep paying programs to attract heavier hitters, high front-end paying programs to attract more grassroots distributors and larger fast-start bonuses to encourage more sponsoring.
These strategies create mathematical boundaries that control the maximum percentage of individuals in any particular segment of marketers that can be in profit. These mathematical boundaries will influence how difficult or easy it is for each segment of marketers to earn potential incomes. When you join a company that has a compensation plan that is imbalanced away from your category, you will find it very difficult to achieve your full potential. You might say that “the cards are stacked against you.” The majority of pay plans are designed to attract certain distributors and create a few big checks quickly with very little regard for how the pay plan will affect the long-range success of its participants. This reality has led to a tremendous attrition problem in our industry and to the very failure of a number of companies.
Throughout my career (1967-2004), I have observed that the majority of pay plans have been designed to attract individuals that are considered to be “heavy hitters.” By heavy hitter, I mean someone with the experience to build a very large organization. The common heavy hitter has had the paradigm that the ideal strategy is to earn as much money as possible as quickly as possible at the expense of building solidly. Unfortunately, this mindset has led to massive attrition in this industry. The heavy hitter actually ends up earning less overall income as well as an unstable residual income. The heavy hitter will actually earn the greatest amount of stable residual income when all segments of distributors are fairly compensated. A wise heavy hitter will select a program that doesn’t overcompensate him too quickly but spreads the income appropriately throughout all segments of marketers.
When I hear someone brag that their upline leader is earning $200,000 per month in his first year from an organization of 25,000 distributors, it saddens me. Actually, the bragging distributor is glorifying the “knife that stabbed him in the back.” What this means to me is that a great number of mid-level builders and grassroots distributors are being underpaid. The paradox is that the heavy hitter’s days of success are limited and failure is right around the corner. You can read my synopsis, “Science Behind an Effective Pay Plan,” to enhance your understanding of the principles behind this statement.
Success has an equation of factors that determines its dynamics. When you include as many of these factors as possible into your building strategy, you maximize the degree of success that you can achieve. When you overpay the upper end of your leaders on a given volume, eventually, the underpaid segment of your organization will drop out.
This marketing philosophy and strategy has created a scenario where the majority of heavy hitters move from company to company every 6-10 years (sometimes even more quickly). Greed can be a great leader’s downfall. Everyone in your organization will be more successful when each person is compensated correctly in direct relationship to his role in building and maintaining the organization.
4Life’sTM compensation plan is the most scientifically designed program that I have observed in this industry. The first phase of the 4LifeTM pay plan reflected many of the principles derived from the extensive study of the industry that I mentioned earlier. Genealogies containing information on two million people were examined. Statistics on all aspects of network marketing were compiled, including marketing trends, attrition/retention ratios, sponsoring data, the relationship between pay plans and growth, the value of various segments of distributors, the impact of various marketing strategies, product philosophies/strategies and their impact on success.
The second phase of our pay plan strategy was initiated in March 2004. This phase continued along the same basic principles that the first phase followed. The actual field experience of the first phase helped us target areas of the plan that, when refined, would perfect it. Many leaders from different segments of networking, including Dave Daughtrey (with 20+ years of experience) and myself, worked closely with David Lisonbee and company management for more than a year on the final design.
The key to our success in developing the most scientific and effective pay plan in the industry was the heart behind the minds involved. A great pay plan can only be designed by unselfish leaders that have a broad vision for lasting success. Each of us recognized the value of properly rewarding each segment fairly, appropriately and effectively. We realized that a well designed pay plan should encourage and reward the productive behavior of all of its participants. Achieving this goal would become a cornerstone to lasting success for the company and its “partners” in the field.
I identified seven categories of distributors (listed below) from the data derived from the study of the industry. These categories were targeted by the 4LifeTM pay plan.
Seven Segments of Network Marketers
Grassroots Distributor Product User: A distributor that primarily purchases the product but does not sponsor other individuals. This segment may have a few customers.
Grassroots Distributor Enroller: Generally, this distributor enrolls a few other distributors and a few customers. This individual does not demonstrate traits of a leader and doesn’t experience much geometric growth in his organization.
Grassroots Distributor High Achiever: This individual, if properly motivated, can enroll a significant number of other distributors and customers. This distributor may or may not demonstrate leadership characteristics. His/her leadership skills are undeveloped but promising. Often he/she enrolls a great number of distributors but the geometric growth dead ends unless someone upline is proactively involved in training and support. A few of these individuals can reach Diamond status through high enrollments and the excitement this generates without a great deal of help from upline.
Mid-Level Leader: This individual not only can enroll other distributors but can create moderate geometric growth from his downline partners. Usually, his leadership characteristics are becoming evident. Generally, this type of leader is at a crossroads. With the right assistance, this individual can continue developing leadership skills. He/she is involved in problem solving but is somewhat a novice at it. He/she is able to identify and train other potential leaders to a degree. The average level of achievement for this segment is a Diamond with a few Diamonds or a Presidential Diamond within his group.
Upper Mid-Level Leader: This leader is able to identify potential leaders and successfully train them. He/she is able to organize conference calls and create some marketing tools and systems. Generally, he/she is charismatic and is a center of influence for other upcoming leaders. He/she is capable of public speaking. The average achievement level of this segment is a very successful Presidential Diamond or International Diamond.
Mid-Level Executive Leader or Heavy Hitter: This leader develops overall strategies for his organization and sets the pace for whatever marketing philosophy will be followed by his organization. The mid-level heavy hitter develops strategy for his group. He/she is able to garner respect and loyalty from other leaders. This leader has an overall understanding of the industry and is able to navigate his organization successfully through competitive elements that threaten his “kingdom.” The heavy hitter is able to convey an image that has a magnetic effect on key pillars of his/her organization. In 4LifeTM this would be the realm of Gold Internationals. At the heavy hitter level or Gold International level, there is a wide range of talent and achievement.
Top Level Executive Leader or Heavy Hitter: He/she is everything the mid-level heavy hitter is but works harder at it or is more talented. There is a very wide range of achievement at the Gold International Diamond position (GID). The volume requirement for a GID is only $250,000 per month. A few of us at this level have several million dollars in volume each month.
The boundaries between these segments are not precise. With teamwork and successful interaction with the right upline, each of these categories can achieve far beyond their potential or experience.
(Footnote: In order to broaden your understanding of the relevance of 4Life’sTM pay plan, I suggest that you read “Cold Facts Exposed” and “Science Behind an Effective Pay Plan, A Philosophical and Historical Perspective of Compensation Strategy.” Also, be sure to examine the “Survey of the Top 30 Network Marketing Companies in the World.” In this survey, 4LifeTM was found to pay at least $15 million more in compensation on every $100 million in volume than the average rate paid by the other 30 companies. This is remarkable when you consider that 4LifeTM invests a greater percentage of its revenue into product research and development than the great majority of other network marketing companies.)
Keep in mind that compensation strategy is only one factor in the equation for success. The paradigm of the corporate leaders, marketing philosophy followed, and the company’s product strategy are equally important. Also, support philosophy and strategy are paramount to success.
Let me introduce you to the science behind, what I believe is, the best pay plan in the industry.
“Understanding the 4LifeTM Pay Plan & the Science Behind It”
Terms and Definitions
Seamless Pay Plan: The 4LifeTM pay plan is seamless internationally. This means that we have the same pay plan throughout the world. You only need to enroll in one country to receive bonuses on all distributors in your organization throughout the world. All commissions are based on the first 100LP of the distributors in their pay grid.
LP or Life Points: This refers to the credit you are given for a product purchase. A bonus is paid on the LP and not the wholesale purchase price. The purpose for LP (some companies call it CV, BV, PV, etc.) is to compensate for the difference in profit for each product. The cost of raw materials, research, competition or other manufacturing factors will cause the profit in different products to vary. Instead of having a different bonus scale for each product, it is more efficient to assign a different credit value to each product. In comparing pay plans, it is important to compare the actual credit value of the primary products promoted by each company.
The following example illustrates the relevance of the credit value assigned to each product:
Company A: Cost of product: $100. Credit value of the product: $75. Bonus paid: 30%.
30% x $75 = $22.50 bonus amount
Company B: Cost of product: $100. Credit value of the product: $93. Bonus paid: 25%.
25% x $93 = $23.25 bonus amount
As you can see, even though Company A paid a 30% bonus, it actually paid less cash to the distributor on the same wholesale price.
GLP: The total group LP volume within the individual’s first three levels. (No compression.)
Organizational Volume: The total group volume within the distributors total organization.
Autoship: The distributor sets up a bank draft or credit card draft for a particular order on a particular date each month.
Back-Up Autoship: The distributor sets up a back-up bank draft or a credit card draft for a particular order that will only be activated if the individual does not place an order before that date.
Personally Enrolled: The individual that actually enrolls the new distributor is considered the enroller.
Personal Volume Requirements: The LP purchase or retail sale that is required of each distributor in order for that distributor to qualify for a particular achievement position.
Sponsor: The individual directly above the distributor. The enroller and sponsor can be different people.
Volume Rebate: After a distributor’s first purchase, the distributor can receive a 25% rebate on purchases over 100LP. The distributor must be at least at a Leader 4Life level. The key to helping individuals at this level is to make sure they have a clear understanding of the products, and keep reinforcing their belief in the product through the sharing of research and testimonies. Also, conveying a sense of value (their value to you) and appreciation is important.
Power Bonus Pool: Three percent of 4Life’sTM International sales is divided into a 2% cash bonus pool and 1% into a luxurious travel program. The cash pool is divided into shares. When a distributor enrolls three new distributors that purchase at least 100LP in product within a single month, and these distributors reorder in the second month at least 100LP in product, the enroller earns a share of the International Power Pool Bonus. Multiple shares can be earned with a $1,000 cap. One percent of the pool will be used to finance the “The Great Escape.” Each month, from a random drawing, 4LifeTM distributors are awarded this dream vacation for two. Distributors qualifying for this Power Pool will receive one drawing ticket for each new distributor brought in with at least 100LP and two tickets for each distributor that joins with at least 400LP. In order for the enroller to earn his shares, the new distributors must submit to 4Life a completed application and a W-9 or W-8 form.
Premier Bonus Pool: The Premier Pool represents two percent of 4Life’sTM monthly LP. International Diamonds and above qualify for this bonus. One-half of the amount paid through the bonus pool is paid on a pro rata basis based on shares earned. Each month that a distributor qualifies as an International Diamond, one share is earned. Each month that a distributor qualifies as a Gold International Diamond, two shares are earned. The remaining half is paid on a pro rata basis monthly based on the volume upon which the individual is paid.
Customer: A consumer that purchases 4LifeTM products that is not registered as a distributor. An ordinary customer will purchase product from a 4LifeTM distributor at a retail price.
Preferred Customer: A preferred customer (PC) receives a special customer ID# and orders directly from 4LifeTM. The 4LifeTM distributor who enrolled the preferred customer receives credit for the PC’s purchases.
Pass-Through: A bonus paid to a 4LifeTM Distributor for which another in the downline has not qualified to receive.
Infinity Bonuses: Diamond positions and above earn Infinity Bonuses. The definition of “infinity” is “an indefinitely large number.” The definition of “indefinite” is “Lacking precise limits.” The depth of an Infinity Bonus is determined by components of each individual’s downline organization. You always continue earning a infinity bonus until someone under you begins earning that bonus. Generally, you are paid down through the 3rd level of the blocking distributor. You start earning an infinity bonus on the level that you qualify for it which is the 4th level.
There are single level Infinity bonuses and Group Infinity Bonuses. The Diamond Infinity Bonus is 6% on each individual from your forth level down until you are blocked by another Diamond or higher pin level position. The singlelevel Presidential Diamond Infinity Bonus begins on the 4th level and continues until blocked by a equal of higher level pin level position.
For a Diamond and above the 4th level is a guaranteed infinity bonus. Being guaranteed means that your 4th level bonus cannot be blocked.
A Group Infinity Bonus is paid on a downline leader’s complete organization down through the 3rd level of the blocking distributor.
The Rewards and Achievement Levels of the 4LifeTM Pay Plan
The Science Behind Each Component
Grassroots Distributor Category: Your future organization will consist of 75-80% grassroots distributors and customers. The grassroots category is a very important factor in your future success. It is very important that a compensation plan address the needs of this category. The majority of pay plans in this industry do not effectively address the needs of this category. The result is massive attrition.
As a side note concerning the grassroots segment of our industry, I would like to say that we should not look at this category as a failure group. I have observed that a number of leaders in the MLM industry promote the perspective that people who don’t excel in network marketing are failures because of personal weaknesses. This view is counter-productive. The segment makes up 80% of the industry. A number of these people have different goals, time considerations, and different value priorities, and should not be perceived as failures. Making this segment feel like they are perceived as such increases attrition in their ranks. We should convey true appreciation and value to the people that create 80% of our income. Twenty to thirty percent of the grassroots distributors are capable of moving into the mid-level leadership category with the proper encouragement and training. The primary product user category will always stay between 75% and 90% regardless of how many individuals move up into the leadership category. This is a mathematical certainty due to geometric constants that set these boundaries in every pay plan (refer to “Science Behind an Effective Pay Plan”).
Common short-term causes of attrition are empty promotions, hype, motivation and blaming the grassroots distributor for not doing what it takes. The cornerstone of retention at the grassroots level is a unique and effective product. In my 37+ years in nutrition and network marketing, I have never experienced a product that comes close to Transfer FactorTM in that area. In addition, 4Life ResearchTM has effectively addressed the needs for this category with the following Life Reward features: Preferred Customer, Associate Position, Leader Position, Leader 4Life Position and the Power Bonus Pool.
Preferred Customer: The Preferred Customer position is very important to the grassroots distributor.
This customer registers with 4Life ResearchTM and can order products directly from 4LifeTM at the wholesale price. 4LifeTM will ship products directly to the Preferred Customer. A Leader 4Life will be paid 25% on the LP of all products ordered by the Preferred Customers. All Preferred Customers must be placed on the first level of their sponsoring distributor. Commissions are paid upline in the same way the Rapid Reward is paid.
Basic Grassroots Distributor Positions: This segment consists of individuals that may sponsor a few distributors or have a few customers. Generally, distributors at this level desire to break even on their product purchases or to supplement their income by a few hundred dollars. 4LifeTM has provided four features for this segment.
Associate Position: There are two requirements for achieving the Associate position.
- Purchase at least 50LP per month.
- Purchase a distributor kit.
Rewards:
- A bonus of 2% on all first level distributors
- A bonus of 15% on all on second level distributors
- A bonus of 15% on all Preferred Customers
- Participation in the Power Pool of 3% of the International sales volume
Leader Position: There are four requirements for reaching the Leader position.
- Purchase 100LP in product each month.
- Set up either an autoship or back-up autoship for at least 100LP.
- Enroll four distributors that purchase 100LP per month. At least two of these distributors need to be on your first level.
- Purchase a distributor kit.
*There are no time limits for reaching the Leader position.
Rewards:
- Volume purchase rebate – 4LifeTM will pay you a bonus of 25% on all LP above your monthly purchase of 100LP.
- A bonus of 25% on all of your Preferred Customers’ purchases
- A Rapid reward bonus of 25% on all of the first purchases of new distributors enrolled by you
- A bonus of 2% on all first level distributors
- A 25% bonus on all second level distributors
- A 5% bonus on all third level distributors’ customers
- The privilege of participating in the Power Pool Bonus
Leader 4Life: The Leader 4Life position has the following requirements.
- Purchase 100LP in product each month.
- Set up either an autoship or back-up autoship of 100LP.
- Purchase a distributor kit.
(These requirements must be fulfilled at the time of enrollment. A Leader4Life does not have to personally enroll a certain number of distributors for qualification.)
Rewards:
- Volume purchase rebate – 4LifeTM will pay you a bonus of 25% all LP above your monthly purchase of 100LP.
- A bonus of 25% on all of the purchases by your Preferred Customers
- A Rapid reward bonus of 25% on all of the first purchases of new distributors enrolled by you
- A bonus of 2% on all first level distributors
- A 25% bonus on all second level distributors
- A 5% bonus on all third level distributors’ customers
- The privilege of participating in the Power Pool Bonus
The Science Behind the Grassroots Features
The Preferred Customer (PC) position is designed to give new distributors an immediate avenue to create income. The 25% bonus on PCs will quickly provide this income. Grassroots distributors are usually able to secure customers more easily than enrolling distributors. The features of the PC position accommodate the dynamics of the part timer’s circumstances. Generally, the grassroots distributor is working a full-time job with little extra time and has very little experience in servicing customers and keeping records. Once the Preferred Customer is connected to 4Life ResearchTM, the company services the customer directly. The PC position facilitates the need to maintain a positive break-even ratio that I refer to in my synopsis.
The Volume Purchase feature allows a distributor to receive a rebate or bonus of 25% of all purchases above 100LP. In order to qualify for this bonus, the distributor qualify as a Leader or higher rank. This feature allows the grassroots distributor to reduce his cost of consuming 4LifeTM products, leaving more funds available to build his business. Also the VP feature encourages more product purchases, leading to more product experience. The more the grassroots distributor experiences the product, the more he will feel comfortable in promoting the product.
The Rapid Reward bonus provides the grassroots distributor immediate income with which to build his 4LifeTM business. With more immediate funds available to the grassroots distributor, he/she will experience less attrition. (One reason for attrition is the cost of building a network marketing business.)
The Power Pool Bonus (PPB) provides the grassroots distributor with the opportunity to quickly earn a serious income and to reinvest into his future. Also, this feature is a great psychological encouragement for the new distributor to immediately move into action. One great challenge, at the grassroots level, is to move new distributors into immediate action. The PPB provides an avenue for the builder to finance the development of an income without digging into savings and overcharging his credit cards. An extra $1,000 comes in handy when you are busy building your future.
The Associate position is created for the very base grassroots distributor that wants or needs to enter the 4LifeTM opportunity at the least possible cost. This gives an individual a chance to work his way up the ladder in spite of a cash flow challenge.
The 2% bonus on all first level distributors is purposely a small bonus. A grassroots distributor will have the least number of distributors on his first level. This leaves more bonus money available for payout on the second level where duplication will create more distributors.
The 25% bonus on the second level provides the grassroots distributor with immediate income. This bonus promotes a better break-even ratio for your overall organization, reducing attrition. (See synopsis, “Science Behind an Effective Pay Plan.”) The 25% bonus on the second level encourages sponsors to assist their first level distributors in enrolling other distributors. This bonus rewards the sponsor well for his efforts.
4Life’sTM compensation plan pays its distributors up to 500% more on the second level than the average MLM company does. Also, keep in mind that the spread between LP and the wholesale price on 4Life’sTM transfer factor products is less than the majority of other companies. This is a powerful feature.
Consider the power of the following example when you enroll three distributors during the same month:
3 x 100LP = 300LP x 25% Rapid Reward = $ 75US
*Power Pool Bonus = $100US ($100US to $200)
Total = $175US ($175-$275)
(*Power Pool Bonus will vary depending on how many people qualify for the pool.)
You create 300LP in volume and get paid between $175US and $275US in bonuses. WOW! You are being rewarded a bonus of 58% to 92% for your efforts.
Three-level group qualification requirements: Although this requirement is for the leadership level, it is a scientifically designed benefit for the grassroots segment. There is a tendency for leaders to enroll a number of distributors but not fulfill their promises of support. The typical leader in this industry will enroll anywhere from 25 to 100 individuals. The leader will identify a few leaders within his downline and work with them, and the rest of the group will rarely hear from this leader. The norm for this industry is for leaders to go downline to find other leaders and to only share their personal mentoring talents with other leaders. It is not fair and honest to bring ordinary distributors into the program and then leave them stranded without a personal available sponsor. Three-level volume is in compressed.
The three-level group bonus forces the Leader to support, train and lead the very people he sponsored. This requirement will encourage the leader to develop systems and marketing tools for the grassroots distributor in order to keep his three-level volume strong. In the long-run, this strategy is best for the leader because it will reduce attrition in the grassroots segment.
Examples of how to quickly break even and move into profit:
- You purchase 100LP in product per month.
- You enroll 4 Preferred Customers that purchase 100LP per month. Your bonus is 25% of 400LP earning you a total of $100US.
- You enroll 8 Preferred Customers that purchase 50LP per month. Your bonus is 25% of 400LP earning you a total of $100US.
- You enroll one new distributor on your first level that purchase 100LP per month. You and your new distributor on first level enroll a total of four new distributors on your second level. You earn 2% on first level or $2. You earn 25% on second level distributors X $100 for a total monthly bonus of $102US.
Any combination of the above.
4LifeTM has addressed the needs of the product user and grassroots distributor very well!
Leadership and Builder Positions
The following two achievement levels or positions target mid-level leaders:
*Diamond: There are five qualifications for achieving the Diamond status.
- Purchase 100LP in product each month.
- Set up either an autoship or back-up autoship for at least 100LP.
- Enroll six distributors that purchase 100LP per month. At least three of these distributors must be on your firstlevel.
- Purchase a distributor kit.
- You must have a total three-level volume of at least 3,000LP each month.
(*You can qualify for the Diamond position at the time of enrollment if you purchase at least 400LP in product, set up an autoship (or back-up autoship), and purchase a distributor kit. 4LifeTM will waive the three-level volume and enrollment qualifications for the remainder of the enrollment month and for two additional months. You can extend this grace period by qualifying for the Power Bonus Pool each month from the second month on.)
Rewards:
- Volume purchase rebate – 4LifeTM will pay you a bonus of 25% on all of the LP from personal purchases above your monthly purchase of 100LP.
- A bonus of 25% on all of your Preferred Customers’ purchases
- A Rapid reward bonus of 25% on all of the first purchases of new distributors enrolled by you
- A bonus of 2% on all first level distributors
- A 25% bonus on all second level distributors
- A 5% bonus on all third level distributors’ customers
- A guaranteed 4th level 6% infinity bonus
- A 6% infinity bonus from the 5th level down to and including the 3rd level of the next qualifying Diamond (or higher rank)
- The privilege of participating in the Power Pool Bonus
An example of how the Diamond infinity bonus works:
You earn an infinity bonus of 6% to the bottom of your leg unless someone qualifies at Diamond or above in that particular leg. A Diamond in one leg doesn’t affect what you earn in the rest of your legs.
(You Earn) Diamond
Level 1 2%
Level 2 25%
Level 3 5%
Level 4 6% (guaranteed)
Level 5 6% (1st Downline Diamond earns)
Level 6 6% 2% Level 1 of 1st Diamond downline from you.
Level 7 6% 25% Level 2 of 1st Diamond downline from you.
Level 8 6% 5% Level 3 of 1st Diamond downline from you.
Level 9 0% 6% Level 4 of 1st Diamond downline from you.
He gets paid down to the third level of the next Diamond.

Presidential Diamond Requirements:
- Purchase 100LP in product each month.
- Set up either an autoship or back-up autoship for at least 100LP.
- Enroll eight distributors that purchase 100LP per month. At least four of these distributors must to be on your first level.
- Purchase a distributor kit.
- You must have a total three-level volume of at least 10,000LP each month. (uncompressed)
- You must have two separate legs with a qualified Diamond in each leg.
Rewards:
- Volume purchase rebate – 4LifeTM will pay you a bonus of 25% on all of the LP from personal purchases above your monthly purchase of 100LP.
- 2. A bonus of 25% on all of your Preferred Customers’ purchases
- A Rapid reward bonus of 25% on all of the first purchases of new distributors enrolled by you
- A bonus of 2% on all first level distributors
- A 25% bonus on all second level distributors
- A 5% bonus on all third level distributors’ customers
- A guaranteed 4th level 12% infinity bonus
- A 12% infinity bonus from the 5th level down to and including the 3rd level of the next qualifying Diamond, Presidential Diamond or higher rank
- A 6% bonus from the 4th level of the first Diamond downline through the 3rd level of the first Presidential Diamond or higher rank
- A 3% bonus from the 4th level of the first Presidential Diamond down through the 3rd level of the second Presidential Diamond
- A 3% bonus from the 4th level of the second Presidential Diamond down through the 3rd level of the third Presidential Diamond
- The privilege of participating in the Power Pool Bonus
An example of how the Presidential Diamond Bonus works:
|
Presidential Diamond |
|||
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Level 1 |
2% |
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Level 2 |
25% |
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Level 3 |
5% |
|
|
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Level 4 |
12% |
|
|
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Level 5 |
12% |
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|
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Level 6 |
12% |
|
|
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Level 7 |
12% |
1st Diamond |
|
|
Level 8 |
12% |
Level 1 |
|
|
Level 9 |
12% |
Level 2 |
|
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Level 10 |
12% |
Level 3 |
|
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Level 11 |
6% |
Level 4 |
|
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Level 12 |
6% |
Level 5 |
|
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Level 13 |
6% |
2nd Diamond |
|
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Level 14 |
6% |
Level 1 |
|
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Level 15 |
6% |
Level 2 |
|
|
Level 16 |
6% |
Level 3 |
|
|
Level 17 |
6% |
1st Presidential Diamond |
|
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Level 18 |
6% |
Level 1 |
|
|
Level 19 |
6% |
Level 2 |
|
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Level 20 |
6% |
Level 3 |
|
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Level 21 |
3% |
Level 4 |
1st Presidential Diamond 3% Bonus Begins |
|
Level 22 |
3% |
2nd Presidential Diamond |
|
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Level 23 |
3% |
Level 1 |
|
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Level 24 |
3% |
Level 2 |
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Level 25 |
3% |
Level 3 |
|
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Level 26 |
3% |
Level 4 |
2nd Presidential Diamond3% Bonus Begins |
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Level 27 |
3% |
3rd Presidential Diamond |
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Level 28 |
3% |
Level 1 |
|
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Level 29 |
3% |
Level 2 |
|
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Level 30 |
3% |
Level 3 |
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Level 31 |
0 |
Level 4 |
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Science Behind the Mid-level Builder or Leadership Features
Diamond and Presidential Diamond
While the grassroots segment is most important to long-term stability and retention because ultimately it will always be the largest segment, the mid-level leadership segment is very important for the growth of an organization. These builders and future leaders are the energy of the team. Mid-level builders work in the trenches with the foot soldiers, training, motivating and leading. Successful mid-level leaders are the conduits that connect the distributors scattered throughout the organization with the marketing philosophy and marketing strategies of the executive leaders of the organization. Often this segment is neglected. Our independent study found that when the bridge between grassroots distributors and executive level leadership is too great, an organization will never reach its full potential growth. The mid-level leader is that bridge. A well-rewarded mid-level leader segment will be energetic and drive the growth.
The incentive features for this segment need to be very creative and scientifically designed. A successful incentive program should avoid encouraging plateaus or “parking lots.” When there are wide gaps between achievement levels, leaders have a tendency to stagnate on the front edge of the gap. Also, if the plan pays too much too soon, it will short-change the leader from achieving his full potential. Why work harder and pull from deep within your best effort if the incentive isn’t there?
A plan with carefully designed transitional stages will empower the leader to reach his highest potential. The journey to one’s ultimate best isn’t natural or easy. A wise compensation plan will encourage the right behavior at the right point in the leader’s ascension.
The creators of a compensation plan use the various bonuses, group volume qualifications and structural requirements to mold a multi-talented team of leaders into a synergistic growth machine. The following are the features that have been designed to empower this leadership tier.
Infinity Bonus: The infinity bonus is an incentive that rewards the mid-level leader who begins to drive the growth in-depth, creating a strong foundation for a secure and long-lasting residual income. While the three level bonuses primarily reward the enroller and individual that works with their immediate downline distributors, the Infinity Bonus rewards the individual that assumes a wider range of leadership responsibilities.
The infinity bonus encourages and rewards a leader to help distributors from his fourth level down. It is important to create a two-step Infinity Bonus so that a leader will be encouraged to develop leadership in-depth. Without a two-step Infinity Bonus, there would be a temptation to avoid developing a leader that would block your infinity bonus.
The Diamond Infinity Bonus of 6% is for the mid-level leader that is on his way up the ladder of leadership. The Presidential Diamond Infinity Bonus of 12% targets the aggressive and more experienced mid-level leader that is developing other leaders. This bonus can be substantial.
The three-level volume requirement for the Diamond position (and above) encourages the leader to develop his leadership skills and build a more solid foundation for future success. There is a tendency for leaders to skip over grassroots distributors and work with individuals that already have marketing skills. In the long-run, this practice will rob the leader of success through attrition and weak spots in his downline.
The three-level volume requirements of $3,000, $10,000 and $20,000 for these mid and upper-level leaders serve as tools in the creation of the escalator of success.
The personal enrollment requirements: The right balance in personal enrollment requirements is essential for maximum growth. Requiring too many enrollments will rob the broader group of the leader’s organizational skills. Core leaders need to be able to work deep within their organizations. Requiring the leader to sponsor too wide will keep this from happening.
It is wise to require a leader to enroll a moderate number of distributors. A leader should have the best mentoring skills. The leaders within an organization create a foundation of experience, knowledge and skills that permeate throughout the organization. These leaders are a type of lifeline to the organization. In my 37+ years of network marketing, I have observed that, when a core group of leaders leaves a company or organization, the unit falls apart and excessive attrition takes place.
The core followers that surround a leader duplicate many of the leader’s skills and characteristics. Requiring each leader to mentor a personal group of disciples will only strengthen the organization’s foundation.
Presidential Diamond Bonus: As the more experienced mid-level leader climbs the ladder of leadership, he will develop a number of other leaders at his same achievement level. A compensation plan must reward the leader for doing so. 4LifeTM rewards the Presidential Diamond for developing leaders at the PD level.
A Presidential Diamond will receive a 3% bonus on his first downline Presidential Diamond’s business through the 3rd level of the second downline Presidential Diamond’s business. When the first 3% bonus is blocked at the 4th level of the second downline PD, the Presidential will receive a 3% bonus from the 4th level downline through the 3rd level of the third Presidential Diamond.
International Diamond Requirements:
- Purchase 100LP in product each month.
- Set up either an autoship or back-up autoship for at least 100LP.
- Enroll ten distributors that purchase 100LP per month. At least five of these distributors must be on your first level.
- Purchase a distributor kit.
- You must have a total three-level volume of at least 20,000LP each month. (uncompressed)
- You must have two separate legs with a qualified Presidential Diamond in each leg.
Rewards:
- Volume purchase rebate – 4LifeTM will pay you a bonus of 25% on all of the LP from personal purchases above your monthly purchase of 100LP.
- A bonus of 25% on all of your Preferred Customers’ purchases
- A Rapid reward bonus of 25% on all of the first purchases of new distributors enrolled by you
- A bonus of 2% on all first level distributors
- A 25% bonus on all second level distributors
- A 5% bonus on all third level distributors’ customers
- A guaranteed 4th level 12% infinity bonus
- A 12% infinity bonus from the 5th level down to and including the 3rd level of the next qualifying Diamond, Presidential Diamond or higher rank
- A 6% bonus from the 4th level of the first Diamond downline through the 3rd level of the first Presidential Diamond or higher rank
- A 3% bonus from the 4th level of the first Presidential Diamond down through the 3rd level of the second Presidential Diamond
- A 3% bonus from the 4th level of the second Presidential Diamond down through the 3rd level of the third Presidential Diamond
- A 2% bonus from the 4th level of the first International Diamond down through the 3rd level of the second International Diamond
- A 2% bonus from the 4th level of the second International Diamond down through the 3rd level of the third International Diamond
- The privilege of participating in the Power Pool Bonus
- A share of the Premiere Bonus Pool (2% of the International Diamond Pool)
An example of how the International Diamond Bonus works:
|
International Diamond |
|||
|
Level 1 |
2% |
|
|
|
Level 2 |
25% |
|
|
|
Level 3 |
5% |
|
|
|
Level 4 |
12% |
|
|
|
Level 5 |
12% |
Diamond |
|
|
Level 6 |
12% |
Level 1 |
|
|
Level 7 |
12% |
Level 2 |
|
|
Level 8 |
12% |
Level 3 |
|
|
Level 9 |
6% |
Level 4 |
|
|
Level 10 |
6% |
Presidential Diamond |
|
|
Level 11 |
6% |
Level 1 |
|
|
Level 12 |
6% |
Level 2 |
|
|
Level 13 |
6% |
Level 3 |
|
|
Level 14 |
3% |
Level 4 |
1st Presidential Diamond 3% Bonus Begins |
|
Level 15 |
3% |
Level 5 |
|
|
Level 16 |
3% |
2nd Presidential Diamond |
|
|
Level 17 |
3% |
Level 1 |
|
|
Level 18 |
3% |
Level 2 |
|
|
Level 19 |
3% |
Level 3 |
|
|
Level 20 |
3% |
Level 4 |
2nd Presidential Diamond 3% Bonus Begins (This bonus is paid through 3rd level of either the 3rd Presidential Diamond or the 3rd level of the 1st International Diamond whichever comes first) |
|
Level 21 |
3% |
1st International Diamond |
|
|
Level 22 |
3% |
Level 1 |
|
|
Level 23 |
3% |
Level 2 |
|
|
Level 24 |
3% |
Level 3 |
|
|
Level 25 |
2% |
Level 4 |
1st International Diamond 2% Bonus Begins |
|
Level 26 |
2% |
2nd International Diamond |
|
|
Level 27 |
2% |
Level 1 |
|
|
Level 28 |
2% |
Level 2 |
|
|
Level 29 |
2% |
Level 3 |
|
|
Level 30 |
2% |
Level 4 |
2nd International Diamond 2% Bonus Begins |
|
Level 31 |
2% |
3rd International Diamond |
|
|
Level 32 |
2% |
Level 1 |
|
|
Level 33 |
2% |
Level 2 |
|
|
Level 34 |
2% |
Level 3 |
|
|
Level 35 |
0 |
Level 4 |
|
Gold International Diamond:
- Purchase 100LP in product each month.
- Set up either an autoship or back-up autoship for at least 100LP.
- Enroll twelve distributors that purchase 100LP per month. At least six of these distributors must be on your first level.
- Purchase a distributor kit.
- You must have a total three-level volume of at least 20,000LP each month. (uncompressed)
- You must have three separate legs with a qualified International Diamond in each leg.
- You must have at least 250,000LP in overall organization.
Rewards:
- Volume purchase rebate - 4LifeTM will pay you a bonus of 25% on all of the LP from personal purchases above your monthly purchase of 100LP.
- A bonus of 25% on all of your Preferred Customers’ purchases
- A Rapid reward bonus of 25% on all of the first purchases of new distributors enrolled by you
- A bonus of 2% on all first level distributors
- A 25% bonus on all second level distributors
- A 5% bonus on all third level distributors’ customers
- A guaranteed 4th level 12% infinity bonus
- A 12% infinity bonus from the 5th level down to and including the 3rd level of the next qualifying Diamond, Presidential Diamond or higher rank
- A 6% bonus from the 4th level of the first Diamond downline through the 3rd level of the first Presidential Diamond or higher rank
- A 3% bonus from the 4th level of the first Presidential Diamond down through the 3rd level of the second Presidential Diamond
- A 3% bonus from the 4th level of the second Presidential Diamond down through the 3rd level of the third Presidential Diamond
- First International Diamond Bonus: A 2% bonus from the 4th level of the first International Diamond down through the 3rd level of the second International Diamond
- Second International Diamond Bonus: A 2% bonus from the 4th level of the second International Diamond down through the 3rd level of the third International Diamond
- A 2% bonus from the 4th level of the first Gold International Diamond down through the 3rd level of the second Gold International Diamond
- A 2% bonus from the 4th level of the second Gold International Diamond down through the 3rd level of the third Gold International Diamond
- The privilege of participating in the Power Pool Bonus
- A share of the Premiere Bonus Pool (2% of the International Diamond Pool)
An example of the Gold International Diamond bonus:
|
Gold International Diamond |
|||
|
Level 1 |
2% |
|
|
|
Level 2 |
25% |
|
|
|
Level 3 |
5% |
|
|
|
Level 4 |
12% |
|
|
|
Level 5 |
12% |
Diamond |
|
|
Level 6 |
12% |
Level 1 |
|
|
Level 7 |
12% |
Level 2 |
|
|
Level 8 |
12% |
Level 3 |
|
|
Level 9 |
6% |
Level 4 |
|
|
Level 10 |
6% |
Presidential Diamond |
|
|
Level 11 |
6% |
Level 1 |
|
|
Level 12 |
6% |
Level 2 |
|
|
Level 13 |
6% |
Level 3 |
|
|
Level 14 |
3% |
Level 4 |
1st Presidential Diamond 3% Bonus Begins |
|
Level 15 |
3% |
Level 5 |
|
|
Level 16 |
3% |
2nd Presidential Diamond |
|
|
Level 17 |
3% |
Level 1 |
|
|
Level 18 |
3% |
Level 2 |
|
|
Level 19 |
3% |
Level 3 |
|
|
Level 20 |
3% |
Level 4 |
2nd Presidential Diamond 3% Bonus Begins |
|
Level 21 |
3% |
3rd Presidential Diamond |
|
|
Level 22 |
3% |
Level 1 |
|
|
Level 23 |
3% |
Level 2 |
|
|
Level 24 |
3% |
Level 3 |
|
|
Level 25 |
2% |
Level 4 |
1st International Diamond 2% Bonus Begins |
|
Level 26 |
2% |
1st International Diamond |
|
|
Level 27 |
2% |
Level 1 |
|
|
Level 28 |
2% |
Level 2 |
|
|
Level 29 |
2% |
Level 3 |
|
|
Level 30 |
2% |
Level 4 |
|
|
Level 31 |
2% |
2nd International Diamond |
|
|
Level 32 |
2% |
Level 1 |
|
|
Level 33 |
2% |
Level 2 |
|
|
Level 34 |
2% |
Level 3 |
|
|
Level 35 |
2% |
Level 4 |
2nd International Diamond 2% Bonus Begins |
|
Level 36 |
2% |
3rd International Diamond |
|
|
Level 37 |
2% |
Level 1 |
|
|
Level 38 |
2% |
Level 2 |
|
|
Level 39 |
2% |
Level 3 |
|
|
Level 40 |
2% |
Level 4 |
Begins 1st Gold International 2% Bonus Begins |
|
Level 41 |
2% |
1st Gold International |
|
|
Level 42 |
2% |
Level 1 |
|
|
Level 43 |
2% |
Level 2 |
|
|
Level 44 |
2% |
Level 3 |
|
|
Level 45 |
2% |
Level 4 |
|
|
Level 46 |
2% |
2nd Gold International Diamond |
|
|
Level 47 |
2% |
Level 1 |
|
|
Level 48 |
2% |
Level 2 |
|
|
Level 49 |
2% |
Level 3 |
|
|
Level 50 |
2% |
Level 4 |
2nd Gold International 2% Bonus Begins |
|
Level 51 |
2% |
3rd Gold International Diamond |
|
|
Level 52 |
2% |
Level 1 |
|
|
Level 53 |
2% |
Level 2 |
|
|
Level 54 |
2% |
Level 3 |
|
|
Level 55 |
0 |
Level 4 |
|
Platinum Diamond: All requirements and rewards for this position are the same as for the Gold International Diamond except for the total organizational volume of 1,000,000LP.
The Science Behind the Upper-Mid Level and Executive Leader Features
International Diamonds, Gold International Diamonds & Platinum
The compensation features must also reward the leaders for identifying and training other leaders. Some pay plans discourage leaders from helping other leaders reach new levels of achievement. Sometimes it means a cut in pay for one leader to help another leader advance. 4LifeTM uses the three-level volume requirement of 20,000LP to encourage the executive level leaders to develop strategies, systems and training that will work for grassroots distributors. The top level leader cannot afford to invest, on a continuous basis, his personal time in maintaining three-level volume.
The majority of three-level volume is produced by grassroots distributors. If an executive leader spends a majority of his time building and replacing what has fallen away, he doesn’t have time to develop quality leadership throughout the world. This predicament pressures the leader to develop automatic systems, marketing tools and effective training that will support grassroots distributors. Although leaders attempt to create these strategies, generally, they fall short.
The three-level volume requirement is a powerful force to encourage the leader to take time to create more effective strategies for the grassroots distributor. Another purpose of the three-level volume requirement is to appropriately reward the upline sponsor who brought the leader into the business. There is a tendency for the executive leader to only fulfill whatever volume is required and then move deeper within the organization in search of other leaders. If the three-level volume requirement is too low, the sponsor isn’t rewarded appropriately.
A careful balance is needed between three-level volume and overall group volume. If the three-level volume is too high, it will rob the overall organization of the leader’s personal skills. If the three-level volume is too low, there will not be enough incentive to motivate the leader to develop the best possible systems and strategies for grassroots distributors.
4LifeTM uses a combination of structural requirements and overall group volume to create the “stepping stone” process that encourages the development of leadership throughout the organization in order to build a strong foundation for continuous growth and the retention of its distributors.
Volume requirements without structural requirements have a tendency to leave large groups of distributors stranded without intermediate levels of leaders to manage the growth of that particular group. It is important to have leaders of various levels of experience scattered throughout your organization. These leaders serve as pillars supporting the superstructure of your organization. Every distributor will function better when there is a leader within reach.
International Diamonds are required to have one Presidential Diamond in two different legs. Each of these PDs are required to have one Diamond in two different legs. This equation, theoretically, could provide six leaders per 20,000LP. A smart leader will try to position leaders in such a manner that every 20,000-30,000LP will be supported by at least six leaders. It is better to work smart and save yourself a great deal of headaches in the future. An organization without sound management will suffer a great deal of attrition.
The group volume requirement of 250,000LP for Gold International Diamond, along with the two 2% Gold Bonuses, creates the potential for very deep penetration. This category is for the “super heavyweights.” A lower volume requirement would have created excessive blockage and limited the depth of penetration. In order to attract the “super heavyweights” it is important to provide the potential for deep penetration.
The Premiere Bonus of 2% creates an incentive for a team paradigm. The influence of a Gold International Diamond has a tendency to cross organizational boundaries. This bonus is a reward for such influence. In addition, the company needs the Gold Internationals to work together unselfishly in order to help develop company-wide strategies. The Premiere Bonus is 2% of the total international sales volume. One-half of this bonus pool is divided equally between International Diamonds and above. The other half is decided based on the volume of each participant.
The Platinum bonus is one percent of the total International sales volume. This pool is divided between Platinum International Diamonds.
In my 37+ year career, I have never encountered a compensation plan so scientifically designed. The 4LifeTM pay plan addresses the needs of each segment of networkers better than any other program that I have studied. The purpose of a compensation plan is to encourage and reward productive behavior. This compensation strategy addresses these core purposes better than any other pay plan that our research team examined.
- Mike Akins
IBRAHIM
WINNERS4LIFE.
MALAYSIA.
WHY I CHOOSE 4LIFE.
Why 4Life™ Research?
Only a few times in a lifetime does a program come along that contains all of the necessary factors that will provide an outstanding opportunity to succeed! Mike Akins selected this program after investing one half million dollars into an extensive study of the industry. An independent marketing and research firm carefully examined more than 300 programs. Forty years of network marketing history were researched. 4Life™ Research was selected as the #1 opportunity in the world. “In my career of more than three decades, I have not seen as great an opportunity as what I find in 4Life™ Research.” – Mike Akins
A Scientific Breakthrough
Transfer Factor represents a complete new paradigm in this industry. In the past 50 years there has only been five network marketing companies that have introduced a new paradigm product into this industry. All of these companies are now BILLION-DOLLAR programs. This is your chance to be a part of a solid foundation to such a program!
4Life™ Research is the company that can provide the vision, experience, and security that we need to build with confidence. The 4Life™ Compensation Plan will allow the greatest number of participants to earn their fair share of the money.
Mike’s half million-dollar study discovered an equation for success with certain factors that are necessary for maximum success. 4Life™ was selected according to this formula. The following is an overview of these factors and how 4Life™ fulfills this criteria.
Selecting the Right Company
The network marketing industry is booming, with more than 50,000 people entering the industry each week. According to a Money Maker’s Monthly survey, there are approximately 11 million individuals involved in the industry. The first, and possibly the most important, step in developing a successful business is selecting the right program and support group. All of the systems and personal effort in the world will not be of value to you if the company you select goes out of business. There are certain aspects of a company and program that can hinder or enhance the distributors’ chances for success.
The industry is full of paradoxes. On one hand you have many testimonies of “rags to riches,” and on the other hand you have a vast number of network marketers who are frustrated, wandering from one program to another, trying to find a program that will work for them. Another paradox in this lucrative, exploding industry is the great number of network marketing companies that go out of business within the first five years. For a majority of marketers, the journey to success is like moving through a minefield. During my career of more than 30 years, I have found that there are certain dynamics involved in our industry that will affect your pursuit of success. It can be of great value to know these factors so that you can avoid these pitfalls. Based on these dynamics, 4Life™ was selected from a study of more than 300 programs.
Company Leadership

The type of corporate leadership behind the program will have a great influence on your success. A successful company will have leaders who provide the distributorship with security and effective leadership. Effective leadership will provide adequate financing, have systems in place that will support the “grassroots” distributors, create product strategy that addresses the paradigm of the current market, be responsive to market trends, address the concerns of the distributors, provide efficient logistic services, be prepared to address challenges quickly and effectively, and maintain adequate inventories. With only 29 network marketing companies surviving more than ten years, out of more than 2000 companies that have started during the past 40 years, effective leadership becomes a major concern. With this company, we are fortunate because its founder, David Lisonbee, has an established “track record.” In the 1970’s, David helped launch Nature’s Sunshine internationally. Nature’s Sunshine is now a billion-dollar company. David was the co-founder of Enrich, a sixteen-year-old network marketing company, which reached $100 million in annual gross sales under his leadership. Every company that Mr. Lisonbee has touched in the past 25 years has turned to gold. David has proven that he has the business skills and talented leadership necessary to guide our company to unprecedented success. Mike is convinced that David, his wife, and the management team that he has selected have the vision, experience, integrity, and strategy to lead us to long-term success. Check out the “Corporate Leaders Page.”
Product Philosophy
4Life™ has a very aggressive strategy for product research & development. The right product strategy is important to the success of the networker. Product strategy should have a two-fold focus. First, you need a flagship product that is somewhat exclusive, effective and a “door opener.” The more exclusive the flagship product is the easier it is for the grassroots distributor to make a sale. The more effective the products are the higher the retention rate will be. Once the hype wears off, effectiveness is paramount. Although initially, programs build faster with a small focused line of products, eventually diversification can be important for transfer buying. 4Life™’s flagship product, Transfer Factor Plus, represents a complete new paradigm in this industry. With transfer factor, we have an exclusive product that is unique, highly effective and has the potential for a very broad market appeal.
In the network marketing industry, Transfer Factor is unique in that it has a very broad and diversified foundation of research. Scientists from more than 70 nations over a 50 year period have labored in unlocking the wonders of transfer factors. Transfer Factor is widely endorsed by medical doctors and is listed in the Physician’s Desk Reference in the USA. Our company has a full-time research and product development division, staffed by world-renowned microbiologists. Our company manufactures the highest quality of products according to very strick standards.
Compensation Strategy
Success for the company does not always equal success for the networker. How the proceeds are proportioned will determine the boundaries of your success. Traditionally, companies have placed the majority of the commissions deep within the pay structure so that they do not have to pay out the full potential of the plan, or pay it quickly. This practice has led to an industry-wide attrition problem that undermines the viability of the industry. Traditional programs pay out five and ten percents for the first six or seven levels. With these percentages, it requires 10-15 purchasers in your organization for you to break-even on your qualifying purchase. This equation guarantees that 85% of your distributors will never get into profit. Since this is a percentage factor, the problem only worsens as the organization gets larger.
In reaction to the flaws in traditional pay plans, a number of companies have placed too much money in the front end of the program. This imbalance of investment has lead to other challenges that have threatened the security of these programs. Be sure to examine a complete analysis in my synopsis “The Science Behind the Pay Plan“, and “Cold Facts Exposed” found on the Compensation Plan link.
The “cards are stacked” against the majority of distributors. Our company provides the most balanced compensation program in the industry. Balance is the key to success. Our company has taken a revolutionary approach, paying a 25% fast start bonus with a permanent 25% second level bonus. In our company, it only requires four purchasers to break-even instead of the traditional 10-15 purchasers. This approach will have a major impact on attrition, ensuring a long-term residual income as well as access to an immediate income, allowing you to build your business with the profits that it generates, instead of with your paycheck, credit cards, or your savings. Our company has created a balanced pay plan that is fair and equitable.
Credibility and Company Support 
Our company provides an unusual amount of support for its distributors. The toll-free messages and conference calls are very powerful. The technological support provided by our company is state-of-the-art. Our company has been able to attract a great number of renowned medical specialists. Distributors can “ride” on this credibility wave, which will have a dramatic effect on your capacity to attract networkers and leaders throughout the industry. The company opportunity has attracted a great number of network marketing leaders that will add to the overall credibility of the opportunity. As the industry observes the “tidal wave” of leadership growth, the momentum will build. If you act now you can be in front of the “tidal wave!”
Upline Support and Training
In spite of a great product, pay plan and company, very few marketers can become successful without effective upline support and training. In 1975 Mike Akins formed Professional Networkers, a full-time staff of experienced consultants to train and service his downline partners. Over the years this staff has grown to 30+ full-time networkers. Can you image the impact of having 30+ experienced leaders focused on assisting each and every member of your organization? Mike and Professional Networkers provide training and support that is unparalleled in this industry. Mike was recently referred to as “The Greatest Networker in the World” by one of the top trade publications in this industry. Check out the link “Why Professional Networkers”.
contact me if you more info about 4life
IBRAHIM
WINNERS4LIFE
MALAYSIA.
help_linemy@hotmail.com
MAKANAN KESIHATAN YANG BAIK UNTUK ANDA.
Third Party Comparison of Exotic Superfruits Ranks Açaí as “Exceptional” Nutrient Source and “Highest Known” Antioxidant Strength
PRESS RELEASE
for immediate release
Salt Lake City, Utah (December 11, 2007) In a November publication of the “INSIDER”, Paul M. Gross, Ph.D., authors an article titled, Tracking Market Meteors: Exotic Superfruits. The article explores marketplace trends among six superfruits: açaí, goji, mangosteen, noni, pomegranate and seaberry.
In his quantitative and qualitative assessment of nutrients and antioxidant strength, Gross recognizes the açaí berry as an “exceptional source of polyunsaturated fats (particularly oleic fatty acid) and dietary fiber. In addition the content of vitamin E, calcium, copper, potassium, magnesium and niacin in açaí are among the highest reported for plant foods.”
Gross ends his evaluation of açaí by noting that, “As measured by ORAC and phenolic concentration, antioxidant strength for the açaí is the highest known, exceeding the next closest food by three-fold.”
On Gross’s scale of 1-10 (10 = highest score), the açaí ranked 8 in nutrient density and diversity and is the only superfruit to receive a 10 in the category of antioxidant strength.
On the same scale, mangosteen (Garcinia mangostana L.) received a “1″, the lowest rank, for nutrients and antioxidant strength. Similarly, the noni fruit (Morinda citrifolia L.) ranked a “2″ in nutrients and “1″ in antioxidant strength.
In 2005, 4Life Research™ became the first company in history to successfully stabilize transfer factors in an açaí-rich beverage, the antioxidant powerhouse, RioVida®.
4Life Chief Scientific Officer Dr. Calvin McCausland: “Currently, our R&D Team is studying the role that transfer factors may play in antioxidant absorption to support overall good health. As evidenced by Gross’s study, we know that açaí is a marvelous superfruit. But it’s our transfer factor that distinguishes Riovdia in a superfruit beverage category all its own.
4Life Founder and Chief Executive Officer David Lisonbee, concludes: “In terms of antioxidants and immune system support, 4Life Transfer Factor® RioVida is unparalleled. Some expect the superfruit beverage market to double by the end of 2008. Armed with RioVida, 4Life Distributors enjoy one of the most unique and praiseworthy beverage available anywhere in the world.”
4Life®, the leader in the development, production, and distribution of Transfer Factor support products, continues to post growth in more than 40 countries around the world.
For more information:
Calvin Jolley
Strategic Development
4Life Research, LLC
BERMINAT UNTUK MENCUBA, HUBUNGI SAYA DI 0163581794/0163153132 IBRAHIM
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